Stop by our registration desk and pick up your conference badge, ask any questions you have about the day, and just say hello – we’ll be here all day to help!

A quick but warm welcome from Facebook. We’re thankful to be spending the day on their turf!

Conference Chair Susan Strayer starts off the day with a brief welcome and overview of what to expect from the day’s sessions.

Facebook has quickly grown to one of the most popular websites in the world. It also has a unique culture that has had to adapt and scale as the company rapidly expands. In this keynote presentation, Matt Millunchick from Facebook will talk about the challenges faced in the evolving culture of the company and how they use Facebook to not only foster culture with existing employees but to also help attract the best and brightest who also align with their culture. 

Grab a coffee or tea while sharing your takeaways from the earlier sessions with fellow attendees.

Most companies shy away from sharing transactional information about the effectiveness of social media as they source for new hires. Many will talk about the employment branding opportunity or the conversations they are able to have with potential candidates. UPS is now in its third year of a social media for recruitment track-to-hire road map and is excited to talk about the real results of their findings. We will talk about the channels being used, all of the data being tracked and compare the ROI with other sourcing techniques. As we did at the Social Recruiting Summit in September, we will candidly offer the data we’ve been tracking and what’s next for UPS as we look beyond 2011.

The evolution of recruiting and sourcing has put more bells and whistles in front of you than ever before.   If you are like me you’re super busy, have a lot of reqs, like to stay on top of the latest and greatest, cut through the clutter and get the best ROI.  It’s a balancing act with many moving parts.  This interactive presentation will help you combine the best of both worlds by focusing on when to implement the ‘new’ and  how to update the ‘old’ giving you a sourcing strategy that is easy to build, execute and deliver results.   Walking away from this session you will have new sourcing tips, quick and easy and executable strategies understanding when to implement them and how to get RESULTS.

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A perfect chance to meet new friends and learn what challenges are facing your fellow attendees – all while grabbing a quick bite to eat and enjoying the break.

In this session Doug Berg, Chief Recruiting Geek of Jobs2Web, will share with you how to measure all of your recruitment marketing initiatives and key performance indicators that you should be reporting on, along with sharing best/worst practices he’s seeing in the marketplace (careful, he might show your company’s career site as a bad example).  Doug will also share industry wide stats from the Jobs2Web client network including the applicant to hire ratios from the different channels online (job boards, search engines, social networks, mobile apps, etc.) and which ATS systems are best for candidate conversions.

Building on their employer re-branding and new tagline “New Day, New Career…Who Knew?”, earlier this year JCPenney philosophically shifted its recruiting efforts to focus on building talent communities ahead of need. The intent was to move from reactively filling reqs to proactively building relationships in anticipation of future need. Two critical components of this shift were building and deploying audience specific micro-sites and moving from ATS compliance driven systems to CRM marketing focused ones. This session will explore how JCPenney defined, validated, built support for and implemented these changes.

Last chance to share and learn from fellow attendees while grabbing a coffee or tea before the last sessions of the day.

So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.

Conference Chair Susan Strayer recaps the learnings and best takeaways from today’s session before sending us all back to our desks to implement, implement, implement!

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The fun doesn’t stop just because the conference chair has adjourned the event – Join us for beer, wine and lots of appetizers at Straits Cafe in Palo Alto. It promises to be the perfect way to cap off a tremendous day of learning and fun!

Location: Straits Cafe
3295 El Camino Real
Palo Alto 94306
www.straitscafepaloalto.com/