The New How
As a strategist & as an author, Nilofer Merchant has earned a reputation for helping companies to win markets, and institute a culture of innovation.
Having worked with a ton of major Fortune 500 corporate brands such as Adobe, Autodesk, Apple, HP, Symantec Nokia, as well as web 2.0 startups, Nilofer knows how to practical advice that works.
A founder & CEO of a multi-million dollar services company, Merchant has also been a VP of a start-up earning the initial millions that allowed for a successful exit, ran the P&L for a $200M division and grew it to a nearly $300M, and has advised the C-Suites of many Fortune 500 firms in make-or-break situations.
Merchant most recently authored the The New How, a book that helps organizations act flat and fast. She is a regular HBR contributor and has written for BusinessWeek, Forbes and AdAge. Through successes and failures, Nilofer has honed a framework for solving tough problems including MurderBoarding™.